Brands

Your brand captures who you are and how you sound: a voice persona, tone, the words you'd never use, and a color palette. VibeDay uses your brand on every AI-generated post so the output sounds like you, not a generic content tool.

What a brand is

A brand in VibeDay holds two things:

1. Voice — how the AI writes when it's writing for you

   • Voice persona — a paragraph describing how you sound (e.g. "warm and direct, like a friend who knows their stuff and doesn't waste your time")
   • Tone — the dominant register (e.g. "confident, approachable")
   • Tone adjectives — 3–8 specific words used in every generation prompt (e.g. "playful", "premium", "honest")
   • Forbidden words — words the AI is instructed never to use (e.g. "synergy", "leverage", "unlock")

2. Visual identity — colors and typography

   • Primary, secondary, accent colors (hex)
   • Display font + body font
   • Logo asset (Sprint 4+)

You can have multiple brands on one workspace — useful for agencies running content for multiple clients.

When to create one

Create a brand when:

• You want generated content to sound like you specifically, not a generic professional voice
• You're publishing to multiple distinct businesses or properties (agency use case)
• You want to enforce specific word choices (or word avoidances) consistently

You can use VibeDay without a brand — generations will just use a neutral default voice. But results get noticeably better the moment you add one.

Creating a brand

Two paths on /brands/new and /brands/design:

Manual creation

Fill in the fields directly. Use this if you already have a brand book or strong opinions about voice and palette.

AI Brand Designer (/brands/design)

Answer 7 short survey questions and AI generates the full brand for you:

1. Brand name (optional) — enter if you have one; otherwise AI suggests
2. What does your business do? — the most important field. Specific answers produce voices that actually sound like you; vague answers produce generic brands
3. Who's your audience? — drives tone calibration
4. Pick the vibes that feel right — 3–5 from a chip picker (max 8)
5. Brands you admire (optional) — 1–3 with a sentence on what you like
6. Anything you DON'T want to sound like? (optional)
7. Existing brand colors (optional) — if you have them, AI honours them exactly; otherwise it picks the full palette
8. Other visual preferences (optional) — fonts, layout notes

Click Design my brand → a blocking modal shows "Designing your brand" with a progress arc and elapsed counter while the AI works (~10–20 seconds). The modal closes when done and lands you on /brands/[id] with everything filled in. From there you can edit any field before or after saving.

Editing a brand

Open the brand from /brands and edit any field. Tooltips on each field explain what the AI uses that field for. Save persists immediately.

Deleting a brand

Brands can be deleted from the brand detail page. Topics and Campaigns that reference the deleted brand keep their references nulled (they don't get deleted with the brand) — they'll fall back to the workspace default voice or to their campaign's brand.

How the AI uses your brand

Every time VibeDay generates a post, it looks up the effective brand for that topic:

topic.brand   →   if set, use this
            ↓     (otherwise)
topic.campaign.brand  →  if topic has no brand but its campaign does, use that
            ↓     (otherwise)
no brand → use a neutral default voice

If a brand is found, the AI prompt includes:

• The voice persona paragraph
• The tone phrase and tone adjectives
• A hard instruction never to use the forbidden words

Result: posts that consistently sound like the brand without you having to remind the AI on every topic.

Tips for a great brand

• Be specific in "What does your business do?" — "We help solo SaaS founders publish daily without a marketing team" produces better results than "We help small businesses with marketing."
• Use unusual adjectives. "Confident, warm, dry-witted" gives more steer than "professional, friendly, approachable."
• Forbidden words really work — if you hate the word "leverage," put it in forbidden words and you'll never see it again.
• Iterate. Your first brand probably isn't perfect; tweak the persona after seeing a few generations and the voice will sharpen.