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Set up brand voice, tone, forbidden words, and visual identity. Every AI generation reads this so output sounds like you.

Group related topics into a campaign with shared context — useful for product launches, themed series, or seasonal pushes.

Seed the content pipeline with topic ideas. Add 10 by hand or 50 via AI Topic Designer; each becomes a generation when you hit Generate.

From draft to approval: review captions, regenerate the image, iterate on locked fields, then push READY so the scheduler can pick it up.

See how your post looks on each connected platform, tailor captions/hashtags/CTA and the crop per platform, then publish or schedule everywhere in one click. Save recipes as templates.

Schedules pull from your approved-content queue and publish at the cadence you set. Pause, archive, and runway warnings included.

Inbox for failed publishes, reauth prompts, content alerts. Configure per-type email delivery from settings.

Every way into the editor, the picker, a tour of the workspace, saving, undo, canvas shape, Preview as and keyboard shortcuts.

Move, trim, split, delete, duplicate and replace clips; change speed, framing, transitions and colour; set each clip's sound.

Add styled text, shapes, your logo, stickers and templates, and captions from speech with styles, key words, emoji and SRT.

Compose AI music, add your own sounds, record a voice-over, clean up a voice with free clean-up or Studio voice, and remove ums and pauses.

Change what's in the picture, remove a clip's background, add auto-zoom to talking clips, and make a new image or clip you don't have.

Open a finished reel as an editable project of its scenes, voice, music and captions, fine-tune it with no credits, and update its post.

Turn a long talking video into vertical, captioned shorts: let AI find the best moments or ask for a specific one, then create and edit clips.

Describe a change, paint, remove or replace backgrounds, expand and upscale; layers, text, shapes and colour; and making an image in every shape.

Make your edit a post or update the post it came from, follow the steps to posting, export to your Library, and what to do if a render fails.

The phone layout, opening tools in a sheet, one-tap clip actions, adding media, recording voice-overs and editing images on a phone.

What loading, saving, render and AI messages mean and what to do, plus expired uploads, the microphone and projects that won't open.