Analytics & Performance
9 Ways to Connect Social Media to Website Analytics—and Revenue
Build a clean measurement path from each social post to website activity, leads, purchases, and revenue with these nine practical steps.
Oct 1, 20266 min read
Analytics & Performance
Measuring what works — engagement, reach, and turning social content into measurable revenue.
Analytics & Performance
First-Touch vs. Last-Touch Attribution for Solo Creators
First-touch shows what introduced a customer to your brand. Last-touch shows what preceded the conversion. Here’s how solo creators can use both without building an overly complicated attribution system.
Sep 19, 20268 min read
Analytics & Performance
Assisted Conversions in GA4: 7 Mistakes That Undervalue Social Media
GA4 can make social media look less valuable when you focus on the final click. Avoid these attribution mistakes and uncover social’s role earlier in the customer journey.
Sep 14, 20268 min read
Analytics & Performance
A/B Testing Captions and Thumbnails on a Founder’s Budget: A No-Ad-Spend Playbook
A practical guide to testing social media captions and thumbnails organically—without ad spend, expensive software, or mistaking random variation for a winning result.
Sep 9, 202611 min read
Analytics & Performance
From Dashboard to Decision: Turn Last Week’s Analytics Into This Week’s Content Brief
A practical closed-loop process for finding useful patterns in last week’s social performance and turning them into focused briefs for your next batch of AI-generated content.
Sep 6, 202613 min read
Analytics & Performance
Engagement Rate Is Lying to You: 3 Ways the Standard Formula Misleads Small Brands
The standard engagement rate formula quietly distorts your numbers through denominator choices and bot inflation. Here's how to spot the three lies and calculate a truer, per-reach engagement rate you can actually trust.
Aug 27, 20267 min read
Analytics & Performance
How to Read a GA4 Traffic Acquisition Report Without an Analytics Degree
A plain-language tour of the one GA4 report that shows revenue by social source — with the exact clicks to get there, plus when to skip it for a custom Exploration or your scheduling tool's own reporting.
Aug 18, 20267 min read
Analytics & Performance
Watch Time vs. Views: Why Your YouTube Shorts Retention Curve Beats Your View Count
Views are a vanity metric; retention is the signal that drives reach. This ultimate guide decodes the YouTube Shorts retention curve and shows you exactly what to fix when it dips.
Aug 17, 20268 min read
Analytics & Performance
Which KPIs Actually Matter on Each Platform: A 2026 Cheat Sheet for IG, TikTok, YouTube, and Facebook
Views on TikTok and YouTube aren't the same event. Here's the one or two outcome metrics that actually matter per platform in 2026 — so you stop comparing apples to oranges across IG, TikTok, YouTube, and Facebook.
Aug 3, 20267 min read